QUESTION

MAR 3023 You want to buy some dry breakfast cereal, and you are in the mood for unsweetened corn flakes. The store you g

Category: Business
Subject: Marketing
Due Date: 01/27/2016
Question Asked: 2016-01-27 13:42:13

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You want to buy some dry breakfast cereal, and you are in the mood for unsweetened corn flakes. The store you go to has three brands that offer that type. You decide to evaluate all three of them in making your selection. Taken together, these three brands: comprise:


A)  a consideration set

B)  an impulse set

C)  a discriminative group

D)  an evaluative criterion

E)  a value group