QUESTION
MAR 3023 Robert is a 15-year-old boy who lives with his mother and father and is often involved in family decision-maki
Category: Business
Subject: Marketing
Due Date: 01/27/2016
Question Asked: 2016-01-27 14:35:30
Asked by:
User: loftygiant
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Questions: 32
Tutorials: 28
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Robert is a 15-year-old boy who lives with his mother and
father and is often involved in family decision-making. He loves to go sailing
and has just ddecided that he needs a new boat. He gets on the Internet and researches
the options, then attempts to persuade his father to buy a high end Catamaran.
His mother points out that the boat may be too expensive. Robert’s father decides
that they can afford it and goes to a dealer to buy it. Robert taes it out for
a sail that evening. What role(s) in the family decision-making process did
Robert play?
A) User Only
B) User, Influencer, and Information Gather only
C) Information Gathrer and Decision Maker only
D) User, Decision Maker, and Information Gatherer only
E) Influencer, User, and Purchaser only
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MAR 3023 Robert is a 15-year-old boy who lives with his mother and father and is often involved in family decision-maki
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Posted on 2016-01-27 14:35:30
Posted by:
User: loftygiant
Rating: No Rating (0)
earnings: $0.00
Questions: 32
Tutorials: 28
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Preview:
...s, then attempts to persuade his father to buy a high end Catamaran. His mother points out that the boat may be too expensive. Robert’s father decides ...
The full tutorial is about 135 words long.