QUESTION

Crowdsourcing at Starbucks : Embracing Customer for Management Info System

Category: Business
Subject: International Business
Due Date: 06/24/2014
Question Asked: 2014-06-19 23:55:25

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User: xmen
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Questions: 15
Tutorials: 16
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Management Info System (MGMT 322)

1.What are the key elements of Starbucks’ crowdsourcing site? How are they more than just an electronic suggestions box?

2.What are the chief concerns voiced by critics of mystarbucksidea.com? Do you think they are valid?

3. All things considered, do you think Starbucks took the right approach in using social media to engage its customers?

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Posted on 2014-06-19 23:55:25

User: xmen
Rating: F (1)
earnings: $16.50
Questions: 15
Tutorials: 16
Send me a message

Preview:

The full tutorial is about 16 words long with attachments.

Crowdsourcing at Starbucks Embracing Customer.docx (Preview)